Gig Club
Live music venue membership club: a practical customer-club concept for bars that helps drive event attendance through a clear member proposition, relevant benefits and targeted communications.
Bar
Subscription
Content
Paid membership
What’s included
Offer 1 Type
Monthly gig ticket
Entry to one selected live-music night included each month where ticketing allows.
Offer 2 Type
Gig-night drink
A selected beer, wine or alcohol-free serve at a subscriber price.
Offer 3 Type
Best-view access
Early access to selected seats or standing areas where practical.
Offer 4 Type
Artist-night alert
First notice of newly announced gigs and intimate sessions.
Offer 5 Type
Post-gig snack
A simple late-night food extra at a member price.
The idea
Give the people who are always down the front a few reasons to arrive earlier. Gig Club turns that opportunity into a named group people can actually belong to. Start with monthly gig ticket and gig-night drink, then use best-view access to make membership feel a little more privileged. The result is a focused way to drive event attendance without turning the whole venue into a discount scheme. Independent live music venues with bars or food.
How it works
Set the club up in Flub and invite guests to join through a QR code or link. Members get their own membership page, where you can bring together offers, benefits and simple member-only perks, plus a digital membership card they can keep in their Apple or Google Wallet. In the venue, members can check in whether they’re redeeming something or not. When there is an offer to use, redemption is simple and controlled, so staff can handle it without complicated processes or new systems to learn. The club doesn’t have to stay the same either. Add new perks, change offers, try something seasonal or reshape the whole proposition as you learn what works. You can even run multiple clubs for the same brand, giving you room to experiment with different audiences, ideas and reasons to join. And whenever you want to reach members, you can broadcast through push notifications, SMS or email — to the whole club or to specific groups of people. That might be an offer, an announcement, an event, a last-minute table or simply a message you want your members to see.
Best for
Independent live music venues with bars or food.
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