Garden Club
Pub garden membership club: a practical customer-club concept for pubs that helps drive outdoor trade through a clear member proposition, relevant benefits and targeted communications.
Pub
Free membership
Content
Paid membership
What’s included
Offer 1 Type
Garden pint price
A selected draught drink at a member price in the garden.
Offer 2 Type
Outdoor snack board
A sharing snack board at a fixed club price.
Offer 3 Type
Garden table first dibs
Early access to bookable outdoor tables.
Offer 4 Type
Sunny Friday alert
Message members about garden events, DJs or extra outside capacity.
The idea
Make the garden feel like a place members have a small claim on. Give members something concrete rather than a vague promise: garden pint price, outdoor snack board, plus garden table first dibs. Together those benefits make the club easy for staff to talk about and easy for guests to understand. Behind it sits a very practical goal: drive outdoor trade. Pubs and restaurants with sought-after outdoor space.
How it works
Set the club up in Flub and invite guests to join through a QR code or link. Members get their own membership page, where you can bring together offers, benefits and simple member-only perks, plus a digital membership card they can keep in their Apple or Google Wallet. In the venue, members can check in whether they’re redeeming something or not. When there is an offer to use, redemption is simple and controlled, so staff can handle it without complicated processes or new systems to learn. The club doesn’t have to stay the same either. Add new perks, change offers, try something seasonal or reshape the whole proposition as you learn what works. You can even run multiple clubs for the same brand, giving you room to experiment with different audiences, ideas and reasons to join. And whenever you want to reach members, you can broadcast through push notifications, SMS or email — to the whole club or to specific groups of people. That might be an offer, an announcement, an event, a last-minute table or simply a message you want your members to see.
Best for
Pubs and restaurants with sought-after outdoor space.
Dig in to how best to launch and run your club
Ready to launch your own club?
Flub gives you the tools to build, launch and grow a members club for your venue. No code, no fuss.