Festive Locals Club
Christmas pub locals club: a focused membership idea for pubs looking to build local festive trade, with benefits shaped around the audience, trading period or occasion rather than a generic loyalty scheme.
Pub
Free membership
Content
Paid membership
What’s included
Offer 1 Type
Locals' December pint
A selected draught drink at a fixed local-member price.
Offer 2 Type
Resident table release
A handful of tables released to locals before peak festive dates go public.
Offer 3 Type
Christmas Eve snack
A complimentary small festive snack during a defined Christmas Eve window.
Offer 4 Type
January thank-you
A members-only January meal offer for local regulars.
The idea
Locals can get crowded out at Christmas precisely when they most want their local. The opportunity is to turn that behaviour into a club rather than another one-off promotion. Festive Locals Club can combine practical perks, useful access and occasional reasons to pay attention, all pointed at build local festive trade. It can start very simply, then grow into events, access, member-only extras or stronger benefits once the venue learns what gets a response.
How it works
Set the club up in Flub and invite guests to join through a QR code or link. Members get their own membership page, where you can bring together offers, benefits and simple member-only perks, plus a digital membership card they can keep in their Apple or Google Wallet. In the venue, members can check in whether they’re redeeming something or not. When there is an offer to use, redemption is simple and controlled, so staff can handle it without complicated processes or new systems to learn. The club doesn’t have to stay the same either. Add new perks, change offers, try something seasonal or reshape the whole proposition as you learn what works. You can even run multiple clubs for the same brand, giving you room to experiment with different audiences, ideas and reasons to join. And whenever you want to reach members, you can broadcast through push notifications, SMS or email — to the whole club or to specific groups of people. That might be an offer, an announcement, an event, a last-minute table or simply a message you want your members to see.
Best for
Pubs looking to build local festive trade, especially independents that want a club proposition staff can explain quickly and guests can understand immediately.
Dig in to how best to launch and run your club
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