Festival Club
Festival bar marketing ideas: create a recognisable club proposition that supports capture event traffic, giving members practical perks, relevant access and communications designed for this specific use case.
Bar
Free membership
Content
Paid membership
What’s included
Offer 1 Type
Festival breakfast
An early breakfast item and coffee at a fixed club price.
Offer 2 Type
Wristband lunch
A quick lunch or takeaway bundle for festivalgoers at a member price.
Offer 3 Type
Late-night refuel
A shortened food menu available later than usual on selected festival nights.
Offer 4 Type
Set-time alerts
Messages about extended opening, last tables and useful venue timings.
The idea
Festivals temporarily rearrange a whole neighbourhood’s footfall. That makes Festival Club less about 'loyalty' and more about relevance. Give the right people something they genuinely value, keep the proposition easy to understand, and use it to support capture event traffic. There is no need to over-engineer it. A couple of useful benefits and a clear reason to join are enough to make the club feel real.
How it works
Set the club up in Flub and invite guests to join through a QR code or link. Members get their own membership page, where you can bring together offers, benefits and simple member-only perks, plus a digital membership card they can keep in their Apple or Google Wallet. In the venue, members can check in whether they’re redeeming something or not. When there is an offer to use, redemption is simple and controlled, so staff can handle it without complicated processes or new systems to learn. The club doesn’t have to stay the same either. Add new perks, change offers, try something seasonal or reshape the whole proposition as you learn what works. You can even run multiple clubs for the same brand, giving you room to experiment with different audiences, ideas and reasons to join. And whenever you want to reach members, you can broadcast through push notifications, SMS or email — to the whole club or to specific groups of people. That might be an offer, an announcement, an event, a last-minute table or simply a message you want your members to see.
Best for
Bars looking to capture event traffic, especially independents that want a club proposition staff can explain quickly and guests can understand immediately.
Dig in to how best to launch and run your club
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