Early Birds Club
Early morning café promotion ideas: make the first hours of the day more attractive with breakfast-and-coffee bundles, pre-9am upgrades and simple benefits for customers who start early.
Cafe
Free membership
Content
Paid membership
What’s included
Offer 1 Type
Before-nine breakfast
A fixed-price breakfast item and hot drink before 9am.
Offer 2 Type
Pastry upgrade
Add a pastry to the Early Birds breakfast for a small member-only price.
Offer 3 Type
First coffee size-up
Free size upgrade on the first hot drink during the early window.
Offer 4 Type
Morning table
A few easy-access tables kept available for early regulars where possible.
The idea
Being open early is more useful when somebody has a reason to notice. Early Birds Club gives the idea a proper home: a recognisable membership built around grow early trade, with benefits that suit the way a cafe actually operates. The best version should feel like the venue understands this particular crowd rather than simply offering everybody the same deal.
How it works
Set the club up in Flub and invite guests to join through a QR code or link. Members get their own membership page, where you can bring together offers, benefits and simple member-only perks, plus a digital membership card they can keep in their Apple or Google Wallet. In the venue, members can check in whether they’re redeeming something or not. When there is an offer to use, redemption is simple and controlled, so staff can handle it without complicated processes or new systems to learn. The club doesn’t have to stay the same either. Add new perks, change offers, try something seasonal or reshape the whole proposition as you learn what works. You can even run multiple clubs for the same brand, giving you room to experiment with different audiences, ideas and reasons to join. And whenever you want to reach members, you can broadcast through push notifications, SMS or email — to the whole club or to specific groups of people. That might be an offer, an announcement, an event, a last-minute table or simply a message you want your members to see.
Best for
Cafes looking to grow early trade, especially independents that want a club proposition staff can explain quickly and guests can understand immediately.
Dig in to how best to launch and run your club
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