Dog Club
Dog friendly pub club: a practical customer-club concept for pubs that helps build community through a clear member proposition, relevant benefits and targeted communications.
Pub
Free membership
Content
Paid membership
What’s included
Offer 1 Type
Dog treat on us
A complimentary dog biscuit or small dog treat whenever the club is active.
Offer 2 Type
Post-walk pint
A selected pint, coffee or soft drink at a member price during quieter hours.
Offer 3 Type
Dog-friendly table priority
Priority access to the most practical dog-friendly seating.
Offer 4 Type
Dog social invite
Invitations to occasional relaxed dog-friendly mornings or socials.
The idea
Admit what everyone knows: sometimes the dog chose the pub. This club works because the benefit matches the moment. Build it around dog treat on us, add post-walk pint, and use dog-friendly table priority when access matters more than discounting. It can stay simple or evolve as the venue learns what members respond to. Dog-friendly pubs, cafés and taprooms with plenty of four-legged regulars.
How it works
Set the club up in Flub and invite guests to join through a QR code or link. Members get their own membership page, where you can bring together offers, benefits and simple member-only perks, plus a digital membership card they can keep in their Apple or Google Wallet. In the venue, members can check in whether they’re redeeming something or not. When there is an offer to use, redemption is simple and controlled, so staff can handle it without complicated processes or new systems to learn. The club doesn’t have to stay the same either. Add new perks, change offers, try something seasonal or reshape the whole proposition as you learn what works. You can even run multiple clubs for the same brand, giving you room to experiment with different audiences, ideas and reasons to join. And whenever you want to reach members, you can broadcast through push notifications, SMS or email — to the whole club or to specific groups of people. That might be an offer, an announcement, an event, a last-minute table or simply a message you want your members to see.
Best for
Dog-friendly pubs, cafés and taprooms with plenty of four-legged regulars.
Dig in to how best to launch and run your club
Ready to launch your own club?
Flub gives you the tools to build, launch and grow a members club for your venue. No code, no fuss.