Dim Sum Club
Dim sum restaurant marketing ideas: create a recognisable club proposition that supports drive lunch trade, giving members practical perks, relevant access and communications designed for this specific use case.
Restaurant
Free membership
Content
Paid membership
What’s included
Offer 1 Type
Dim sum lunch set
A fixed-price selection of dim sum and tea during a quieter lunch window.
Offer 2 Type
Tea included
A pot of house tea included with the club lunch set.
Offer 3 Type
Chef basket special
A rotating member-only dumpling or basket special.
Offer 4 Type
Sunday first sitting
Priority access to selected early Sunday tables.
The idea
Make the table-filling, sharing bit of dim sum the reason everyone meets up. Give members something concrete rather than a vague promise: dim sum lunch set, tea included, plus chef basket special. Together those benefits make the club easy for staff to talk about and easy for guests to understand. Behind it sits a very practical goal: drive lunch trade. Dim sum restaurants and Cantonese dining rooms with strong lunch service.
How it works
Set the club up in Flub and invite guests to join through a QR code or link. Members get their own membership page, where you can bring together offers, benefits and simple member-only perks, plus a digital membership card they can keep in their Apple or Google Wallet. In the venue, members can check in whether they’re redeeming something or not. When there is an offer to use, redemption is simple and controlled, so staff can handle it without complicated processes or new systems to learn. The club doesn’t have to stay the same either. Add new perks, change offers, try something seasonal or reshape the whole proposition as you learn what works. You can even run multiple clubs for the same brand, giving you room to experiment with different audiences, ideas and reasons to join. And whenever you want to reach members, you can broadcast through push notifications, SMS or email — to the whole club or to specific groups of people. That might be an offer, an announcement, an event, a last-minute table or simply a message you want your members to see.
Best for
Dim sum restaurants and Cantonese dining rooms with strong lunch service.
Dig in to how best to launch and run your club
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