Curry Club
Indian restaurant marketing ideas: turn this hospitality opportunity into an easy-to-explain club, using concrete benefits and member access to help build midweek trade without falling back on points or stamps.
Restaurant
Free membership
Content
Paid membership
What’s included
Offer 1 Type
Midweek curry menu
A selected curry, rice and side at a fixed member price.
Offer 2 Type
House beer pairing
A selected beer or alcohol-free drink at a club price.
Offer 3 Type
Starter included
One small starter included with the club menu on selected nights.
Offer 4 Type
Regional special alert
Members hear first about changing regional dishes and specials.
The idea
Turn curry night into a regular date rather than a fallback takeaway. There is no need to make this complicated: the club can centre on midweek curry menu, with house beer pairing and starter included giving members a couple of extra reasons to care. The commercial job is clear — build midweek trade — but the experience should still feel generous, specific and on-brand. Independent Indian restaurants and curry houses with room midweek.
How it works
Set the club up in Flub and invite guests to join through a QR code or link. Members get their own membership page, where you can bring together offers, benefits and simple member-only perks, plus a digital membership card they can keep in their Apple or Google Wallet. In the venue, members can check in whether they’re redeeming something or not. When there is an offer to use, redemption is simple and controlled, so staff can handle it without complicated processes or new systems to learn. The club doesn’t have to stay the same either. Add new perks, change offers, try something seasonal or reshape the whole proposition as you learn what works. You can even run multiple clubs for the same brand, giving you room to experiment with different audiences, ideas and reasons to join. And whenever you want to reach members, you can broadcast through push notifications, SMS or email — to the whole club or to specific groups of people. That might be an offer, an announcement, an event, a last-minute table or simply a message you want your members to see.
Best for
Independent Indian restaurants and curry houses with room midweek.
Dig in to how best to launch and run your club
Ready to launch your own club?
Flub gives you the tools to build, launch and grow a members club for your venue. No code, no fuss.