Christmas Club
Christmas restaurant marketing ideas: turn this hospitality opportunity into an easy-to-explain club, using concrete benefits and member access to help drive festive bookings without falling back on points or stamps.
Restaurant
Free membership
Content
Paid membership
What’s included
Offer 1 Type
Festive menu price
A fixed member price on a selected festive menu.
Offer 2 Type
Christmas drink included
A mulled, sparkling or alcohol-free welcome drink included.
Offer 3 Type
December table first dibs
Members get earlier access to selected festive booking dates.
Offer 4 Type
Twixmas offer
A simple food-and-drink offer between Christmas and New Year.
Offer 5 Type
January thank-you
A member-only January offer ready to follow the festive rush.
The idea
Give regulars first dibs on the bits of Christmas that normally disappear fastest. What makes this work is specificity. Members know they can expect festive menu price, they have christmas drink included to make the offer feel richer, and december table first dibs adds another reason to keep the club in mind. It is a simple proposition with a clear job: drive festive bookings. Restaurants, pubs and bars with festive menus and events.
How it works
Set the club up in Flub and invite guests to join through a QR code or link. Members get their own membership page, where you can bring together offers, benefits and simple member-only perks, plus a digital membership card they can keep in their Apple or Google Wallet. In the venue, members can check in whether they’re redeeming something or not. When there is an offer to use, redemption is simple and controlled, so staff can handle it without complicated processes or new systems to learn. The club doesn’t have to stay the same either. Add new perks, change offers, try something seasonal or reshape the whole proposition as you learn what works. You can even run multiple clubs for the same brand, giving you room to experiment with different audiences, ideas and reasons to join. And whenever you want to reach members, you can broadcast through push notifications, SMS or email — to the whole club or to specific groups of people. That might be an offer, an announcement, an event, a last-minute table or simply a message you want your members to see.
Best for
Restaurants, pubs and bars with festive menus and events.
Dig in to how best to launch and run your club
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