Catch Club
Seafood restaurant marketing ideas: create a recognisable club proposition that supports launch seasonal products, giving members practical perks, relevant access and communications designed for this specific use case.
Restaurant
Free membership
Content
Paid membership
What’s included
Offer 1 Type
Catch-of-the-day price
A rotating daily fish dish at a fixed member price on selected services.
Offer 2 Type
Shellfish add-on
A small shellfish side at a club-only price.
Offer 3 Type
Harbour table priority
Priority access to the venue's best seafood-service tables where relevant.
Offer 4 Type
Fresh catch message
Broadcast the day's standout catch or limited seafood special.
The idea
Tell members when something genuinely worth making plans around comes through the door. This club works because the benefit matches the moment. Build it around catch-of-the-day price, add shellfish add-on, and use harbour table priority when access matters more than discounting. It can stay simple or evolve as the venue learns what members respond to. Seafood restaurants working with day boats, markets or limited seasonal catch.
How it works
Set the club up in Flub and invite guests to join through a QR code or link. Members get their own membership page, where you can bring together offers, benefits and simple member-only perks, plus a digital membership card they can keep in their Apple or Google Wallet. In the venue, members can check in whether they’re redeeming something or not. When there is an offer to use, redemption is simple and controlled, so staff can handle it without complicated processes or new systems to learn. The club doesn’t have to stay the same either. Add new perks, change offers, try something seasonal or reshape the whole proposition as you learn what works. You can even run multiple clubs for the same brand, giving you room to experiment with different audiences, ideas and reasons to join. And whenever you want to reach members, you can broadcast through push notifications, SMS or email — to the whole club or to specific groups of people. That might be an offer, an announcement, an event, a last-minute table or simply a message you want your members to see.
Best for
Seafood restaurants working with day boats, markets or limited seasonal catch.
Dig in to how best to launch and run your club
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