Brunch Club
Brunch club for cafes: a practical customer-club concept for cafés that helps build weekend frequency through a clear member proposition, relevant benefits and targeted communications.
Cafe
Free membership
Content
Paid membership
What’s included
Offer 1 Type
Brunch + coffee price
A selected brunch dish and regular coffee at one club price.
Offer 2 Type
Weekend mimosa price
A selected mimosa, spritz or alcohol-free alternative at a member price.
Offer 3 Type
Brunch table first dibs
Early access to selected weekend brunch tables.
Offer 4 Type
Late-brunch pudding
A rotating sweet brunch extra at a club price after noon.
The idea
Make the weekend table feel like part of the routine rather than a once-a-month treat. What makes this work is specificity. Members know they can expect brunch + coffee price, they have weekend mimosa price to make the offer feel richer, and brunch table first dibs adds another reason to keep the club in mind. It is a simple proposition with a clear job: build weekend frequency. Brunch cafés and daytime restaurants with busy weekends.
How it works
Set the club up in Flub and invite guests to join through a QR code or link. Members get their own membership page, where you can bring together offers, benefits and simple member-only perks, plus a digital membership card they can keep in their Apple or Google Wallet. In the venue, members can check in whether they’re redeeming something or not. When there is an offer to use, redemption is simple and controlled, so staff can handle it without complicated processes or new systems to learn. The club doesn’t have to stay the same either. Add new perks, change offers, try something seasonal or reshape the whole proposition as you learn what works. You can even run multiple clubs for the same brand, giving you room to experiment with different audiences, ideas and reasons to join. And whenever you want to reach members, you can broadcast through push notifications, SMS or email — to the whole club or to specific groups of people. That might be an offer, an announcement, an event, a last-minute table or simply a message you want your members to see.
Best for
Brunch cafés and daytime restaurants with busy weekends.
Dig in to how best to launch and run your club
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