Workweek Club
Coffee shop weekday subscription: a practical customer-club concept for coffee shops that helps create recurring revenue through a clear member proposition, relevant benefits and targeted communications.
Coffee shop
Subscription
Content
Paid membership
What’s included
Offer 1 Type
Five weekday coffees
A defined allowance of regular coffees across the working week as part of membership.
Offer 2 Type
Monday size upgrade
Free size upgrade on Monday morning.
Offer 3 Type
Wednesday pastry
One selected pastry included on Wednesdays.
Offer 4 Type
Friday iced upgrade
Swap to a selected iced drink at no extra cost on Fridays.
Offer 5 Type
Meeting tray price
A fixed member price on a small tray of coffees for colleagues.
Offer 6 Type
Member-only seasonal drink
Access to one rotating seasonal serve at the membership price.
The idea
Five weekdays create plenty of room for a coffee membership to earn its keep. Workweek Club takes that small truth and makes it actionable. The venue can give members a few dependable privileges, then change the detail as the audience and trading pattern develop. It can start very simply, then grow into events, access, member-only extras or stronger benefits once the venue learns what gets a response.
How it works
Set the club up in Flub and invite guests to join through a QR code or link. Members get their own membership page, where you can bring together offers, benefits and simple member-only perks, plus a digital membership card they can keep in their Apple or Google Wallet. In the venue, members can check in whether they’re redeeming something or not. When there is an offer to use, redemption is simple and controlled, so staff can handle it without complicated processes or new systems to learn. The club doesn’t have to stay the same either. Add new perks, change offers, try something seasonal or reshape the whole proposition as you learn what works. You can even run multiple clubs for the same brand, giving you room to experiment with different audiences, ideas and reasons to join. And whenever you want to reach members, you can broadcast through push notifications, SMS or email — to the whole club or to specific groups of people. That might be an offer, an announcement, an event, a last-minute table or simply a message you want your members to see.
Best for
Coffee shops looking to create recurring revenue, especially independents that want a club proposition staff can explain quickly and guests can understand immediately.
Dig in to how best to launch and run your club
Ready to launch your own club?
Flub gives you the tools to build, launch and grow a members club for your venue. No code, no fuss.