Morning Membership
Coffee shop subscription membership: offer a clear morning routine with weekday coffee included, selected pastry benefits, drink upgrades and occasional guest privileges.
Coffee shop
Subscription
Content
Paid membership
What’s included
Offer 1 Type
Weekday coffee included
One regular hot drink each weekday morning during the membership window.
Offer 2 Type
Membership Friday pastry
One selected pastry included every Friday.
Offer 3 Type
Alternative milk included
No surcharge for a standard alternative milk on membership drinks.
Offer 4 Type
Size upgrade
Free size upgrade on one designated weekday.
Offer 5 Type
Early-release bake alerts
Members hear first about limited morning bakes and seasonal specials.
Offer 6 Type
Guest coffee day
One occasional monthly day when a member can bring a guest for a coffee on the house.
The idea
Morning habits are strong enough to support a membership all by themselves. Morning Membership gives the idea a proper home: a recognisable membership built around create recurring revenue, with benefits that suit the way a coffee shop actually operates. It can start very simply, then grow into events, access, member-only extras or stronger benefits once the venue learns what gets a response.
How it works
Set the club up in Flub and invite guests to join through a QR code or link. Members get their own membership page, where you can bring together offers, benefits and simple member-only perks, plus a digital membership card they can keep in their Apple or Google Wallet. In the venue, members can check in whether they’re redeeming something or not. When there is an offer to use, redemption is simple and controlled, so staff can handle it without complicated processes or new systems to learn. The club doesn’t have to stay the same either. Add new perks, change offers, try something seasonal or reshape the whole proposition as you learn what works. You can even run multiple clubs for the same brand, giving you room to experiment with different audiences, ideas and reasons to join. And whenever you want to reach members, you can broadcast through push notifications, SMS or email — to the whole club or to specific groups of people. That might be an offer, an announcement, an event, a last-minute table or simply a message you want your members to see.
Best for
Coffee shops looking to create recurring revenue, especially independents that want a club proposition staff can explain quickly and guests can understand immediately.
Dig in to how best to launch and run your club
Ready to launch your own club?
Flub gives you the tools to build, launch and grow a members club for your venue. No code, no fuss.