Pre-Theatre Club
Pre-theatre restaurant marketing ideas: package early dining around show times with a quick fixed-price menu, priority early tables and food-and-drink benefits designed to get guests comfortably to curtain-up.
Restaurant
Affiliation
Content
Paid membership
What’s included
Offer 1 Type
Curtain-call menu
A fixed-price pre-theatre menu available before a set evening time.
Offer 2 Type
Glass of house wine included
Members can add a glass of house wine or soft drink to the pre-theatre menu at no extra cost.
Offer 3 Type
Pre-show table priority
A small allocation of early tables released to club members first.
Offer 4 Type
Interval-ready dessert
Order dessert at the start and have it timed to keep dinner comfortably pre-show.
The idea
Theatre crowds arrive at exactly the time many restaurants need them. Pre-Theatre Club takes that small truth and makes it actionable. The venue can give members a few dependable privileges, then change the detail as the audience and trading pattern develop. Keep the value obvious and the personality specific; the name should tell guests almost everything they need to know.
How it works
Set the club up in Flub and invite guests to join through a QR code or link. Members get their own membership page, where you can bring together offers, benefits and simple member-only perks, plus a digital membership card they can keep in their Apple or Google Wallet. In the venue, members can check in whether they’re redeeming something or not. When there is an offer to use, redemption is simple and controlled, so staff can handle it without complicated processes or new systems to learn. The club doesn’t have to stay the same either. Add new perks, change offers, try something seasonal or reshape the whole proposition as you learn what works. You can even run multiple clubs for the same brand, giving you room to experiment with different audiences, ideas and reasons to join. And whenever you want to reach members, you can broadcast through push notifications, SMS or email — to the whole club or to specific groups of people. That might be an offer, an announcement, an event, a last-minute table or simply a message you want your members to see.
Best for
Restaurants looking to grow early evening trade, especially independents that want a club proposition staff can explain quickly and guests can understand immediately.
Dig in to how best to launch and run your club
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