City Workers Club
Restaurant club for office workers: a practical customer-club concept for restaurants that helps reach local office workers through a clear member proposition, relevant benefits and targeted communications.
Restaurant
Affiliation
Content
Paid membership
What’s included
Offer 1 Type
City lunch menu
A concise weekday lunch menu at a fixed member price.
Offer 2 Type
After-work glass
A member price on a glass of wine, beer or soft serve after 4pm.
Offer 3 Type
Team table priority
Priority access to tables for groups of four or more from nearby workplaces.
Offer 4 Type
Month-end social offer
A rotating offer aimed at office socials around common payday periods.
The idea
Office districts contain thousands of people making the same food decision every day. City Workers Club gives the idea a proper home: a recognisable membership built around reach local office workers, with benefits that suit the way a restaurant actually operates. Keep the value obvious and the personality specific; the name should tell guests almost everything they need to know.
How it works
Set the club up in Flub and invite guests to join through a QR code or link. Members get their own membership page, where you can bring together offers, benefits and simple member-only perks, plus a digital membership card they can keep in their Apple or Google Wallet. In the venue, members can check in whether they’re redeeming something or not. When there is an offer to use, redemption is simple and controlled, so staff can handle it without complicated processes or new systems to learn. The club doesn’t have to stay the same either. Add new perks, change offers, try something seasonal or reshape the whole proposition as you learn what works. You can even run multiple clubs for the same brand, giving you room to experiment with different audiences, ideas and reasons to join. And whenever you want to reach members, you can broadcast through push notifications, SMS or email — to the whole club or to specific groups of people. That might be an offer, an announcement, an event, a last-minute table or simply a message you want your members to see.
Best for
Restaurants looking to reach local office workers, especially independents that want a club proposition staff can explain quickly and guests can understand immediately.
Dig in to how best to launch and run your club
Ready to launch your own club?
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