Hikers Club
Cafe club for hikers: turn this hospitality opportunity into an easy-to-explain club, using concrete benefits and member access to help build weekend trade without falling back on points or stamps.
Cafe
Affiliation
Content
Paid membership
What’s included
Offer 1 Type
Hiker breakfast
A substantial breakfast with coffee at a fixed member price before weekend walks.
Offer 2 Type
Post-hike refuel
Soup, toastie or cake plus a drink at a club price after popular hiking hours.
Offer 3 Type
Flask fill
Discounted tea or filter coffee refill for a member's reusable flask before setting off.
Offer 4 Type
Weather-day message
Broadcast a useful wet-weather alternative or indoor special when conditions turn.
The idea
Hikers are excellent customers because they arrive hungry and pleased with themselves. The opportunity is to turn that behaviour into a club rather than another one-off promotion. Hikers Club can combine practical perks, useful access and occasional reasons to pay attention, all pointed at build weekend trade. Keep the value obvious and the personality specific; the name should tell guests almost everything they need to know.
How it works
Set the club up in Flub and invite guests to join through a QR code or link. Members get their own membership page, where you can bring together offers, benefits and simple member-only perks, plus a digital membership card they can keep in their Apple or Google Wallet. In the venue, members can check in whether they’re redeeming something or not. When there is an offer to use, redemption is simple and controlled, so staff can handle it without complicated processes or new systems to learn. The club doesn’t have to stay the same either. Add new perks, change offers, try something seasonal or reshape the whole proposition as you learn what works. You can even run multiple clubs for the same brand, giving you room to experiment with different audiences, ideas and reasons to join. And whenever you want to reach members, you can broadcast through push notifications, SMS or email — to the whole club or to specific groups of people. That might be an offer, an announcement, an event, a last-minute table or simply a message you want your members to see.
Best for
Cafes looking to build weekend trade, especially independents that want a club proposition staff can explain quickly and guests can understand immediately.
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