→

Clubhouse Club

Clubhouse Club

Hospitality partnership with sports clubs: create a home-from-clubhouse venue for local teams with post-match food, group tables, social packages and end-of-season event benefits.

Cafe

Affiliation

Content

Paid membership

What’s included

Offer 1 Type

Post-match meal

A fixed-price food-and-drink offer for members of partner sports clubs.

Offer 2 Type

Clubhouse team table

Priority access to a larger table after fixtures or training.

Offer 3 Type

Captain's round snack

A complimentary sharing snack with a pre-booked team drinks table.

Offer 4 Type

Club awards package

A straightforward food-and-drink package for end-of-season presentations.

The idea

Every local sports club needs somewhere for the bit after the sport. That makes Clubhouse Club less about 'loyalty' and more about relevance. Give the right people something they genuinely value, keep the proposition easy to understand, and use it to support partner with local sports groups. Keep the value obvious and the personality specific; the name should tell guests almost everything they need to know.

How it works

Set the club up in Flub and invite guests to join through a QR code or link. Members get their own membership page, where you can bring together offers, benefits and simple member-only perks, plus a digital membership card they can keep in their Apple or Google Wallet. In the venue, members can check in whether they’re redeeming something or not. When there is an offer to use, redemption is simple and controlled, so staff can handle it without complicated processes or new systems to learn. The club doesn’t have to stay the same either. Add new perks, change offers, try something seasonal or reshape the whole proposition as you learn what works. You can even run multiple clubs for the same brand, giving you room to experiment with different audiences, ideas and reasons to join. And whenever you want to reach members, you can broadcast through push notifications, SMS or email — to the whole club or to specific groups of people. That might be an offer, an announcement, an event, a last-minute table or simply a message you want your members to see.

Best for

Cafes looking to partner with local sports groups, especially independents that want a club proposition staff can explain quickly and guests can understand immediately.

Dig in to how best to launch and run your club

Exposed Magazine gave us a mention

Exposed Magazine gave us a mention

Case Study

The Orange Bird Club has landed

The Orange Bird Club has landed

Case Study

What is a customer club? And why hospitality businesses are already running them without realising it

What is a customer club? And why hospitality businesses are already running them without realising it

Blog Post

Customer clubs vs loyalty schemes: what's the difference?

Customer clubs vs loyalty schemes: what's the difference?

Blog Post

What should you actually give members of a hospitality customer club?

What should you actually give members of a hospitality customer club?

Blog Post

Free or paid? How to choose the right membership model for your hospitality business

Free or paid? How to choose the right membership model for your hospitality business

Blog Post

How to create a customer club people want to join

How to create a customer club people want to join

Blog Post

You don't need one customer club. You might need three.

You don't need one customer club. You might need three.

Blog Post

The best customer club ideas start with a business problem

The best customer club ideas start with a business problem

Blog Post

How to launch a customer club when you already have regular customers

How to launch a customer club when you already have regular customers

Blog Post

Your customer club isn't finished when you launch it

Your customer club isn't finished when you launch it

Blog Post

The Orange Bird Club is out in the wild

The Orange Bird Club is out in the wild

Case Study

Ready to launch your own club?

Flub gives you the tools to build, launch and grow a members club for your venue. No code, no fuss.