Chocolate Club
Chocolate subscription club: create a recognisable club proposition that supports increase product engagement, giving members practical perks, relevant access and communications designed for this specific use case.
Cafe
Subscription
Content
Paid membership
What’s included
Offer 1 Type
Monthly chocolate box
A small curated chocolate selection included each month.
Offer 2 Type
Hot chocolate price
A permanent member price on the house hot chocolate.
Offer 3 Type
New collection preview
Early access to seasonal and limited chocolate ranges.
Offer 4 Type
Tasting invitation
Priority access to selected chocolate tastings or maker sessions.
Offer 5 Type
Gift-box upgrade
A complimentary packaging upgrade on selected gift boxes.
The idea
Bring chocolate obsessives closer to new bars, bonbons and seasonal creations. There is no need to make this complicated: the club can centre on monthly chocolate box, with hot chocolate price and new collection preview giving members a couple of extra reasons to care. The commercial job is clear — increase product engagement — but the experience should still feel generous, specific and on-brand. Chocolatiers with a café, retail range or tasting programme.
How it works
Set the club up in Flub and invite guests to join through a QR code or link. Members get their own membership page, where you can bring together offers, benefits and simple member-only perks, plus a digital membership card they can keep in their Apple or Google Wallet. In the venue, members can check in whether they’re redeeming something or not. When there is an offer to use, redemption is simple and controlled, so staff can handle it without complicated processes or new systems to learn. The club doesn’t have to stay the same either. Add new perks, change offers, try something seasonal or reshape the whole proposition as you learn what works. You can even run multiple clubs for the same brand, giving you room to experiment with different audiences, ideas and reasons to join. And whenever you want to reach members, you can broadcast through push notifications, SMS or email — to the whole club or to specific groups of people. That might be an offer, an announcement, an event, a last-minute table or simply a message you want your members to see.
Best for
Chocolatiers with a café, retail range or tasting programme.
Dig in to how best to launch and run your club
Ready to launch your own club?
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