Season Ticket Club
Season ticket holder pub club: a practical customer-club concept for pubs that helps build sports community through a clear member proposition, relevant benefits and targeted communications.
Pub
Affiliation
Content
Paid membership
What’s included
Offer 1 Type
Season-ticket pint
A standing member price on one house draught drink on home matchdays.
Offer 2 Type
Pre-match table access
Priority booking for a set number of tables before home fixtures.
Offer 3 Type
Derby day extra
A complimentary bar snack or soft drink on selected derby days.
Offer 4 Type
Fixture-change alerts
Useful messages when kick-off times change or the venue opens early.
The idea
Season-ticket holders already understand membership better than most audiences. Season Ticket Club takes that small truth and makes it actionable. The venue can give members a few dependable privileges, then change the detail as the audience and trading pattern develop. It can start very simply, then grow into events, access, member-only extras or stronger benefits once the venue learns what gets a response.
How it works
Set the club up in Flub and invite guests to join through a QR code or link. Members get their own membership page, where you can bring together offers, benefits and simple member-only perks, plus a digital membership card they can keep in their Apple or Google Wallet. In the venue, members can check in whether they’re redeeming something or not. When there is an offer to use, redemption is simple and controlled, so staff can handle it without complicated processes or new systems to learn. The club doesn’t have to stay the same either. Add new perks, change offers, try something seasonal or reshape the whole proposition as you learn what works. You can even run multiple clubs for the same brand, giving you room to experiment with different audiences, ideas and reasons to join. And whenever you want to reach members, you can broadcast through push notifications, SMS or email — to the whole club or to specific groups of people. That might be an offer, an announcement, an event, a last-minute table or simply a message you want your members to see.
Best for
Pubs looking to build sports community, especially independents that want a club proposition staff can explain quickly and guests can understand immediately.
Dig in to how best to launch and run your club
Ready to launch your own club?
Flub gives you the tools to build, launch and grow a members club for your venue. No code, no fuss.