Ramblers Club
Pub club for walking groups: a focused membership idea for pubs looking to build weekend trade, with benefits shaped around the audience, trading period or occasion rather than a generic loyalty scheme.
Pub
Affiliation
Content
Paid membership
What’s included
Offer 1 Type
Ramblers' lunch
A fixed-price soup-and-sandwich or pie-and-drink combination.
Offer 2 Type
Group table hold
Priority access to a large table for pre-booked walking groups.
Offer 3 Type
Tea pot upgrade
A pot of tea for the price of a regular cup during selected daytime hours.
Offer 4 Type
Sunday walk supper
A simple early-evening member meal on popular walking days.
The idea
Walking groups already have the community; the pub can become the clubhouse. Ramblers Club takes that small truth and makes it actionable. The venue can give members a few dependable privileges, then change the detail as the audience and trading pattern develop. Keep the value obvious and the personality specific; the name should tell guests almost everything they need to know.
How it works
Set the club up in Flub and invite guests to join through a QR code or link. Members get their own membership page, where you can bring together offers, benefits and simple member-only perks, plus a digital membership card they can keep in their Apple or Google Wallet. In the venue, members can check in whether they’re redeeming something or not. When there is an offer to use, redemption is simple and controlled, so staff can handle it without complicated processes or new systems to learn. The club doesn’t have to stay the same either. Add new perks, change offers, try something seasonal or reshape the whole proposition as you learn what works. You can even run multiple clubs for the same brand, giving you room to experiment with different audiences, ideas and reasons to join. And whenever you want to reach members, you can broadcast through push notifications, SMS or email — to the whole club or to specific groups of people. That might be an offer, an announcement, an event, a last-minute table or simply a message you want your members to see.
Best for
Pubs looking to build weekend trade, especially independents that want a club proposition staff can explain quickly and guests can understand immediately.
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