Post-Theatre Club
Post theatre bar marketing ideas: turn this hospitality opportunity into an easy-to-explain club, using concrete benefits and member access to help grow late evening trade without falling back on points or stamps.
Bar
Affiliation
Content
Paid membership
What’s included
Offer 1 Type
Late kitchen menu
A short members-only menu available after the usual dinner rush.
Offer 2 Type
Curtain-down drink
A fixed member price on a selected cocktail, wine or alcohol-free serve after local shows.
Offer 3 Type
Dessert after dark
A late-night dessert and drink pairing available to members.
Offer 4 Type
Last table alerts
Message members when late tables open up after performances.
The idea
When the curtain comes down, the night does not have to end. That makes Post-Theatre Club less about 'loyalty' and more about relevance. Give the right people something they genuinely value, keep the proposition easy to understand, and use it to support grow late evening trade. Keep the value obvious and the personality specific; the name should tell guests almost everything they need to know.
How it works
Set the club up in Flub and invite guests to join through a QR code or link. Members get their own membership page, where you can bring together offers, benefits and simple member-only perks, plus a digital membership card they can keep in their Apple or Google Wallet. In the venue, members can check in whether they’re redeeming something or not. When there is an offer to use, redemption is simple and controlled, so staff can handle it without complicated processes or new systems to learn. The club doesn’t have to stay the same either. Add new perks, change offers, try something seasonal or reshape the whole proposition as you learn what works. You can even run multiple clubs for the same brand, giving you room to experiment with different audiences, ideas and reasons to join. And whenever you want to reach members, you can broadcast through push notifications, SMS or email — to the whole club or to specific groups of people. That might be an offer, an announcement, an event, a last-minute table or simply a message you want your members to see.
Best for
Bars looking to grow late evening trade, especially independents that want a club proposition staff can explain quickly and guests can understand immediately.
Dig in to how best to launch and run your club
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