Post-Run Club
Running club coffee shop: turn this hospitality opportunity into an easy-to-explain club, using concrete benefits and member access to help build running community without falling back on points or stamps.
Coffee shop
Affiliation
Content
Paid membership
What’s included
Offer 1 Type
Runner's coffee
A regular coffee at a member price after scheduled group runs.
Offer 2 Type
Breakfast pot
A fixed-price porridge, yoghurt or breakfast pot with fruit.
Offer 3 Type
Long-run toast
A club price on toast, bagel or similar carbohydrate-heavy breakfast item.
Offer 4 Type
Group table
A reserved communal table after agreed local run sessions.
The idea
Running groups create a weekly crowd before the till has even opened properly. That makes Post-Run Club less about 'loyalty' and more about relevance. Give the right people something they genuinely value, keep the proposition easy to understand, and use it to support build running community. There is no need to over-engineer it. A couple of useful benefits and a clear reason to join are enough to make the club feel real.
How it works
Set the club up in Flub and invite guests to join through a QR code or link. Members get their own membership page, where you can bring together offers, benefits and simple member-only perks, plus a digital membership card they can keep in their Apple or Google Wallet. In the venue, members can check in whether they’re redeeming something or not. When there is an offer to use, redemption is simple and controlled, so staff can handle it without complicated processes or new systems to learn. The club doesn’t have to stay the same either. Add new perks, change offers, try something seasonal or reshape the whole proposition as you learn what works. You can even run multiple clubs for the same brand, giving you room to experiment with different audiences, ideas and reasons to join. And whenever you want to reach members, you can broadcast through push notifications, SMS or email — to the whole club or to specific groups of people. That might be an offer, an announcement, an event, a last-minute table or simply a message you want your members to see.
Best for
Coffee shops looking to build running community, especially independents that want a club proposition staff can explain quickly and guests can understand immediately.
Dig in to how best to launch and run your club
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