Moving In Club
Takeaway offers for new residents: a practical customer-club concept for takeaways that helps acquire local customers through a clear member proposition, relevant benefits and targeted communications.
Takeaway
Free membership
Content
Paid membership
What’s included
Offer 1 Type
Moving-night bundle
A large takeaway bundle designed for two or four people at a fixed member price.
Offer 2 Type
Free soft drink
A large soft drink included with the moving-night bundle.
Offer 3 Type
No-cutlery-needed option
A clearly marked menu of easiest-to-eat takeaway choices for unpacking nights.
Offer 4 Type
New-neighbour voucher
A one-time welcome offer visible on the membership page for new local members.
The idea
The first takeaway after moving house has a strange chance of becoming the regular one. Moving In Club gives the idea a proper home: a recognisable membership built around acquire local customers, with benefits that suit the way a takeaway actually operates. There is no need to over-engineer it. A couple of useful benefits and a clear reason to join are enough to make the club feel real.
How it works
Set the club up in Flub and invite guests to join through a QR code or link. Members get their own membership page, where you can bring together offers, benefits and simple member-only perks, plus a digital membership card they can keep in their Apple or Google Wallet. In the venue, members can check in whether they’re redeeming something or not. When there is an offer to use, redemption is simple and controlled, so staff can handle it without complicated processes or new systems to learn. The club doesn’t have to stay the same either. Add new perks, change offers, try something seasonal or reshape the whole proposition as you learn what works. You can even run multiple clubs for the same brand, giving you room to experiment with different audiences, ideas and reasons to join. And whenever you want to reach members, you can broadcast through push notifications, SMS or email — to the whole club or to specific groups of people. That might be an offer, an announcement, an event, a last-minute table or simply a message you want your members to see.
Best for
Takeaways looking to acquire local customers, especially independents that want a club proposition staff can explain quickly and guests can understand immediately.
Dig in to how best to launch and run your club
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