Lunch Pass
Takeaway lunch subscription: create a recognisable club proposition that supports create recurring revenue, giving members practical perks, relevant access and communications designed for this specific use case.
Takeaway
Subscription
Content
Paid membership
What’s included
Offer 1 Type
Weekday lunch included
One selected lunch item each weekday within the pass rules.
Offer 2 Type
Pass drink included
One canned or fountain soft drink included with the Lunch Pass meal.
Offer 3 Type
Premium add-on price
A fixed small supplement to upgrade to selected premium dishes.
Offer 4 Type
Friday sweet
A cookie, brownie or equivalent included every Friday.
Offer 5 Type
Fast collection
Access to a designated quick collection point during the lunch rush.
The idea
A lunch pass removes one small decision from the working day. The opportunity is to turn that behaviour into a club rather than another one-off promotion. Lunch Pass can combine practical perks, useful access and occasional reasons to pay attention, all pointed at create recurring revenue. It can start very simply, then grow into events, access, member-only extras or stronger benefits once the venue learns what gets a response.
How it works
Set the club up in Flub and invite guests to join through a QR code or link. Members get their own membership page, where you can bring together offers, benefits and simple member-only perks, plus a digital membership card they can keep in their Apple or Google Wallet. In the venue, members can check in whether they’re redeeming something or not. When there is an offer to use, redemption is simple and controlled, so staff can handle it without complicated processes or new systems to learn. The club doesn’t have to stay the same either. Add new perks, change offers, try something seasonal or reshape the whole proposition as you learn what works. You can even run multiple clubs for the same brand, giving you room to experiment with different audiences, ideas and reasons to join. And whenever you want to reach members, you can broadcast through push notifications, SMS or email — to the whole club or to specific groups of people. That might be an offer, an announcement, an event, a last-minute table or simply a message you want your members to see.
Best for
Takeaways looking to create recurring revenue, especially independents that want a club proposition staff can explain quickly and guests can understand immediately.
Dig in to how best to launch and run your club
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