Last Orders Club
Late night bar promotion ideas: create a recognisable club proposition that supports grow late trade, giving members practical perks, relevant access and communications designed for this specific use case.
Microbar
Free membership
Content
Paid membership
What’s included
Offer 1 Type
Final-hour pour
A member price on one rotating beer, wine or house serve during the final trading hour.
Offer 2 Type
Late snack
A complimentary small snack with a club drink late in the evening.
Offer 3 Type
Last stool alerts
Broadcast when a few seats are free for the final hour.
Offer 4 Type
Nightcap special
A rotating member-only nightcap serve available close to closing time.
The idea
Some guests actively prefer the final, quieter hour of the night. Last Orders Club takes that small truth and makes it actionable. The venue can give members a few dependable privileges, then change the detail as the audience and trading pattern develop. There is no need to over-engineer it. A couple of useful benefits and a clear reason to join are enough to make the club feel real.
How it works
Set the club up in Flub and invite guests to join through a QR code or link. Members get their own membership page, where you can bring together offers, benefits and simple member-only perks, plus a digital membership card they can keep in their Apple or Google Wallet. In the venue, members can check in whether they’re redeeming something or not. When there is an offer to use, redemption is simple and controlled, so staff can handle it without complicated processes or new systems to learn. The club doesn’t have to stay the same either. Add new perks, change offers, try something seasonal or reshape the whole proposition as you learn what works. You can even run multiple clubs for the same brand, giving you room to experiment with different audiences, ideas and reasons to join. And whenever you want to reach members, you can broadcast through push notifications, SMS or email — to the whole club or to specific groups of people. That might be an offer, an announcement, an event, a last-minute table or simply a message you want your members to see.
Best for
Microbars looking to grow late trade, especially independents that want a club proposition staff can explain quickly and guests can understand immediately.
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