Football Club Partner
Football club pub partnership ideas: a focused membership idea for pubs looking to acquire supporter community, with benefits shaped around the audience, trading period or occasion rather than a generic loyalty scheme.
Pub
Affiliation
Content
Paid membership
What’s included
Offer 1 Type
Supporters' pint
A selected draught drink at a fixed partner-member price on matchdays.
Offer 2 Type
Pre-match meal
A simple burger, pie or main plus drink at a club price.
Offer 3 Type
Big-screen table priority
Early access to good-view tables for televised fixtures.
Offer 4 Type
Team social package
A fixed food-and-drink package for club teams and committees.
The idea
Turn an existing local affiliation into a club people can actually use. What makes this work is specificity. Members know they can expect supporters' pint, they have pre-match meal to make the offer feel richer, and big-screen table priority adds another reason to keep the club in mind. It is a simple proposition with a clear job: acquire supporter community. Pubs, bars and casual restaurants partnered with local football clubs.
How it works
Set the club up in Flub and invite guests to join through a QR code or link. Members get their own membership page, where you can bring together offers, benefits and simple member-only perks, plus a digital membership card they can keep in their Apple or Google Wallet. In the venue, members can check in whether they’re redeeming something or not. When there is an offer to use, redemption is simple and controlled, so staff can handle it without complicated processes or new systems to learn. The club doesn’t have to stay the same either. Add new perks, change offers, try something seasonal or reshape the whole proposition as you learn what works. You can even run multiple clubs for the same brand, giving you room to experiment with different audiences, ideas and reasons to join. And whenever you want to reach members, you can broadcast through push notifications, SMS or email — to the whole club or to specific groups of people. That might be an offer, an announcement, an event, a last-minute table or simply a message you want your members to see.
Best for
Pubs, bars and casual restaurants partnered with local football clubs.
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