A little while ago, the Orange Bird Club got its first outing at a shisa nyama at The Victoria in Kelham Island. It was a deliberately small, private launch: a chance to see the club working for real, with guests joining, paying and adding their membership to their digital wallet in seconds.

It worked a treat. So now they're opening the doors a little wider.

Orange Bird has launched the club to its subscriber list at its full membership price, giving more people the chance to join and get a little closer to everything Orange Bird does.

Members start with Orange Bird's finest bottle of wine at half price - not a bad place to start - but that's only the beginning. Priority booking, early access to retail, quarterly perks and plenty more are planned as the membership develops.

That's really the point. A good club doesn't need to arrive with a laminated list of 37 benefits and a complicated set of rules. It needs a good reason to join, followed by good reasons to stay.

For Orange Bird, the private launch was the first step. This is the next one. And it won't stop here.

As more people join, Orange Bird can keep adding new perks, trying things out, surprising its members and shaping the club into something that's unmistakably theirs.

More members. More ideas. More good stuff for the people in the club. We can't wait to see it fly.